• Is there a need for this product in the market?
With 360 cameras and VR becoming more used there will be a time when TV industry may use it that's why I am starting now with a sitcom that challenges the normal format of a sitcom. The traditional Multi-cam sitcom has decreased in numbers, it is not popular enough (unless you’re the big band theory) and I would spice things up with my company (Dream Patrol Productions) in the market.
• Do my products meet specific market needs?
I believe the market needs would be:
- Innovative idea: yes it is innovative, not many sitcoms that use 360 cameras.
- Would Consumers want to watch my content: from what I gathered like asking people they seem to be into the idea.
- Sitcom: would I just make sitcoms or is there a market for anything else.
• Is my pricing fair and competitive?
As I setting up an independent TV company generally in this field consumers do not pay, unless you have Sky or Virgin but as I will be probably putting this on YouTube consumers won't have to pay for the content unless they want to (Patreon Account).
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